I have over 10 years of experience in entertainment projects for major brands, with a portfolio showcasing a variety of video formats that have garnered significant viewership across multiple platforms in recent years. I was one of the directors at Paramaker, the first YouTube channel network in 2015, a creator of recipe projects for the renowned brand TudoGostoso, and I worked in artistic direction for projects involving leading brands within the L’Oréal Group in Brazil. In the realm of branded content, I conceived and directed projects for Leroy Merlin, Uber, Tinder, Deca, Ubisoft, Seara, and Sadia.
In the realm of television, I served as a content director in partnership with the American channel Cartoon Network, under Warner Media, Food Network within Discovery, and for Rede Telecine under Globo. I have also been involved in advertising campaigns for the Cor&Ton brand within the L’Oréal Group.
I studied at the School of Communication at UFRJ and pursued film and audiovisual studies in Europe, at the University of Salamanca in Madrid, Spain, and also in London, where I directed my own independent projects.
Since 2021, I have been working as the Artistic Director of Gato Galáctico channels, which boasts 16.2 million subscribers on the internet and garners over 100 million monthly views. During this time, I have developed various content series tailored to newer generations.
I am recognized for being a creative director with a modern flair, attuned to the latest audiovisual trends worldwide. As such, my work is rooted in developing videos that resonate with diverse audiences and generate high engagement. My focus lies in crafting well-structured storytelling, cohesive direction, and maintaining a balance of artistic and technical quality. This involves strong performances, memorable characters, and impactful scenes. In my directorial approach, I strive to build innovative content, utilizing diverse resources and an adaptable style that suits the unique requirements of each project.
EDUCATION
2009 - 2014
Bachelor
Universidade Federal do Rio de janeiro
Film and Video Production
Rio de Janeiro - RJ
2013 - 2014
Exchange Program
Universidad de Salamanca
Comunicación Audiovisual
Salamanca - Espanha
2013 - 2015
Escola de Cinema Darcy Ribeiro
Direção Cinematográfica
Rio de Janeiro - RJ
Experiência Profissional
Janeiro 2021 - Dezembro 2022
Março 2019 - Dezembro 2019
Fevereiro 2016 - Março 2019
I worked as a director, creator, and video producer for the Gato Galactico channel (with 17 million subscribers on YouTube, 1.5 million followers on Instagram), reaching millions of people across more than 25 multi-platform content formats.
Florianópolis - SC.
Responsible for the process of creation, production, and management of audiovisual content for the digital platform of online courses and social media of the brand, linked to PUCPR, one of the largest private universities in Brazil. PUC_PR em Curitiba
Curitiba - PR.
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I worked as a director in over 20 content production projects for major brands on digital platforms at the multinational Webedia. I was involved in various stages of video production: from brainstorming and idea generation based on client briefings, writing scripts for social media, pre-production of videos, directing scenes, capturing footage, photography, and editing.
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Some of the brands: Leroy Merlin, Globo, Telecine, TudoGostoso, Uber, FoodNetwork, L'óreal, Maybelline NY, Parafernalha and others.
Rio de Janeiro - RJ.
Fevereiro 2013 - Julho 2018
Video Director at Paramaker, the first YouTube channel network in Brazil.
Rio de Janeiro - RJ.
Fevereiro 2016 - Julho 2018
Creator and Artistic Director of Theater Productions in Rio.
Rio de Janeiro - RJ.